Website analysis social networking users ten psychological strange

with the booming social networking sites, most Internet users inevitably integrate themselves into this online social torrent. Although the online social networking is not just to create, transfer itself is also a chain of reality and deformation, but the virtual space is more scalable in this can be in the user’s psychological show some characteristics different from the social reality. The ten is the author in the usual observation or some user psychological phenomenon found in the research process, some of which may not go through a rigorous argument, may represent only a part of the social networking users, hope to share with you to discuss.

1. negative Catharsis – bad is always easy to pass on,

for a while, we are complaining about too much negative energy on micro-blog, a variety of secrets, revelations, negative social news forwarded in micro-blog. Between now and then, positive energy becomes scarce tonic. Studies have shown that emotionally angry micro-blog is more likely to be forwarded or reacted to anger than the three emotions of disgust, joy, and depression. Twitter blog analysis also found that in the 203 detected emotions, negative emotions appear more frequent and more diverse. Recall that in writing the new micro-blog, complained that the work is not smooth, environmental pollution, difficult work, social injustice is not more readily. On social networks, negative emotions are more likely to be created and delivered.


Each dot represents the user left:

. Right: each point represents a micro-blog. Red is for anger, green for pleasure, blue for sadness. Photograph:

2. information loss – good, useful information, is it slipping away,


micro-blog launched the "intelligent sorting" function, after many users tucao. In the screening of information, users seem to have very little confidence in the work done by machines. In the era of information explosion, everyone faces huge amounts of information. Many users complain that information cannot be seen, and the cost of screening is too high. But if you let someone else (such as the algorithm) instead of screening yourself, the user will worry about missing something important. Complain too much garbage, but also afraid to miss useful information, as if the useful information is one by one to slip away from us, this is the user facing the loss of information mentality. A playful extended reading of the What if series 65, how long can new things last Twitter?


3. the fun of peeping – I want to see people and don’t want to be seen,

often has some users who say, "if micro-blog adds a guest record," others are strongly against it