in today’s social life, no matter what a season of the year, Hot pot shops are very popular, throughout the year, Hot pot shop business is very hot, how to open a shop to eat Hot pot? Hot pot has become a kind of fashion.
Influence factors of
1 on economic development, including the Hot pot, increased consumer demand for Hot pot, the existence of each grade of existing Hot pot shop Hot pot structural contradictions, social development and national policies and measures for the catering industry plays an important role in the development and the environment change and consumption instability and other major factors.
2, the impact of traditional factors on hot pot, which includes the history of the hot pot, wide, cultural, unique, etc..
3, influence of the surrounding environment for Hot pot, including the policy environment, such as the establishment of efficient Department security situation, the function and so on; infrastructure, such as road traffic, parking location, water and electricity supply, communication network, procurement channels, consumer facilities group, finance, health and labor closely related with the operation; measures such as tax concessions, and various fees, rent and other aspects of the introduction of talent have preferential policies.
Investigation and analysis of
1, service object analysis:
(1), occupation characteristics of consumer: general students, migrant workers, ordinary working-class, and senior white-collar workers, civil servants, their consumption habits and consumption level is different;
(2), the age characteristics of consumers: such as the elderly love light, the preference of young people taste heavy flavor thick and so on;
(3), gender characteristics of consumers: women and men tend to have certain difference for Hot pot pot of goods, weight, food taste type etc.;
(4), regional and national characteristics of consumers: people from different regions and different ethnic Hot pot pot of goods required for thousands of poor million different, should be distinguished.