richard macmanus Top Reasons to Go With Managed WordPress Hosting Tags:#Analysis#web A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic… Related Posts 8 Best WordPress Hosting Solutions on the Market Our digital lifestyle Network blog last100 has been tracking the upheavals in the music industry over the past couple of weeks. First Radiohead released their new album entirely via their website (I got it and it’s awesome!), then Nine Inch Nails (a band which has experimented with the Internet a lot before) announced it has freed itself from recording contracts and become a free agent, and now Madonna is reported to be close to leaving her long-time label Warner Bros. Records for a reported $120 million deal with concert promoter Live Nation, Inc.last100 has been tracking all of this news and editor Steve O’Hear today offers up an analysis of where the music industry is at. The artists are experimenting and the record labels themselves are under big pressure. Steve wrote:The record industry is in dire trouble and the major record companies know it. According to the IFPI’s most recent figures, “physical” music sales were down 11% to $17.5bn in 2006, and, blaming piracy — both CD copying and online file-sharing — the IFPI says that overall music sales have fallen for the seventh year running.However, none of this was unpredicted, and in post-Napster 2003, Steve Jobs appeared to offer the recording industry a way into the future, through the iTunes Music Store. People didn’t want to steal music, argued Jobs, and if paid-for downloads could compete on price and convenience, then many of those illegal file traders would be converted back into paying customers. As a result, Jobs insisted on the unbundling of albums; instead all tracks would be offered for purchase individually, at the same price — 99c — whether they be a new release, top 40 hit, or an older and more obscure song. To which the majors reluctantly complied, and would later learn to regret.Fast-forward again to 2007, and although paid-for downloads are on the increase, they aren’t rising nearly fast enough to make up for the loss in revenue from falling CD sales. By Jobs’ own admission, on average only three percent of music on an iPod originates from the iTunes Music Store. As if to rub salt in the wound, iPod sales accounted for nearly half of Apple’s total revenue for 2006.Instead of recognizing that the record industry’s aging business model, even with the intervention of Jobs, is a broken one and in desperate need of a fix, the response has largely been litigation coupled with the introduction of technology, in the form of DRM, designed to enforce copy protection, which, ultimately, just inconveniences paying customers.If the iTunes model isn’t the answer, and business can’t go on as usual, then what is? Here are five alternative models for selling music, many of which are actually being tested by artists, entrepreneurs, and even the major record labels themselves.Read full story at last100
When you’re a large retail company, even minor cost savings can be meaningful. Case in point: Brett Biggs, Walmart’s chief financial officer, recently described his company’s plan to save millions annually.The strategy? Better floor wax.“Not only is the new wax cheaper, it’s also sturdier,” Biggs explained in October during investor day at its headquarters in Bentonville, AR. “It doesn’t need to be buffed as often, resulting in less spent on the actual buffing, as well as fuel for the machines.” That one change in floor wax will save Walmart more than $20 million per year, he estimates.- Sponsor – The retail behemoth also announced plans to replace all fluorescent fixtures with LEDs in stores and parking lots. After rollout is complete in the next few years, the switch is expected to net Walmart savings from lower energy costs totaling $200 million annually. It’s stark proof that a small savings project—tallied over time and multiplied across a chain—can add up big.Loss prevention directors have certainly done their part to help in this regard. Over the years, they have aggressively tried to eliminate waste, used technology to reduce costs, maximized staff productivity, and employed other cost-cutting strategies. And, like Walmart, they have reported that seemingly minor operational changes can yield significant budget savings. For example, a national cost-control survey, conducted by IOMA/LPM, revealed the following:Sixty percent of retail respondents have undertaken a project related to security lighting to reduce energy consumption and save money. These retailers gave their projects an average score of 3.48 for meeting cost-control expectations (where 1 is “failed to meet” expectations; 3 is cost savings “as expected”; and 5 is “substantially exceeded” expectations).Thirty-eight percent of security departments overall have tried to save money by making changes to patrols or in the fuel efficiency of security fleets. (Not surprisingly, this is a more popular strategy in organizations where there is a good deal of patrol work, like among utility and telecom companies.) The average rating of these projects was 3.45, indicating that security departments typically saved more money than they had expected.The security chief at a Florida shopping mall said his department replaced its fleet of Ford Explorer V6s with six Toyota Highlander Hybrid vehicles, and because each vehicle logs an average 24,000 miles per year in patrols, the mall sees significant savings from vehicles that get twice the gas mileage. One survey respondent said his security department’s switch to hybrid vehicles is saving his company $12,000 per year.The Supplier Side of Retail Security ServicesThe loss prevention director for a food company said it saved $129,000 in a single year by conducting an evaluation of key contracted security services to see whether they were getting their money’s worth.“In some cases, we’ve changed providers to increase service for the same cost. In other cases, we’ve reduced costs for the same services,” he said. “In all cases, our providers no longer take us for granted, and do a better job of providing quality service and equipment.” The food retailer also canceled contracts with some service providers and, by moving the services in house, they managed to provide the same services at a lower overall cost.The vendor relationship is the focus of a Perpetuity Research report released in July 2018, “The Barriers to Effective Buyer-Supplier Relationships in the Security Sector.” This new study makes the point that a close relationship a security supplier not only leads to better outcomes, it can save money.“In collaborative relationships suppliers are most often subsidiaries or affiliates of the buyer; there is often some form of interdependence. Buyers typically engage in these long-term relationships with a few select suppliers, with whom they establish high levels of trust,” according to the report. “Compared to transactional relationships, the benefits of these types of relationships include enhanced communication, costs savings, reliable delivery, higher quality, and greater flexibility.”The report also warns against allowing cost-control initiatives to dominate a relationship with security suppliers. “When an opportunity to reduce costs presents itself parties can jump on these opportunities in a way that undermines their relations with each other, with adverse consequences for levels of trust and cooperation,” the report warns.Said one director of global security, “You should always require your supplier to sharpen the pencil, but don’t make them regret the relationship.” A divisional loss prevention manager was more forceful: “Are you going to be able to get what you are looking for if you keep drilling on price?…They need to make a profit too. You can’t keep screwing the supplier.”It’s not a surprise that focusing on finances can be a significant source of conflict between security suppliers and end users. The report identified cost issues as the top barrier to buyer-supplier relationships, with 74 percent expressing the opinion that buyers are ‘frequently’ or ‘always’ too focused on price over quality.But price is always a concern, and there are ways that buyers of security services can control costs without chasing the lowest price in a way that sparks a “rush to the bottom” in terms of service level.One way, suggests the new Perpetuity Research study, is to truly understand your own security needs. When a buyer does not fully map its needs, or misunderstands them, it is unlikely to get the best fit and it becomes difficult to manage costs effectively.Another way, the report suggests, is for operations personnel to have sufficient power in the procurement process. If they are only brought in after the fact, some costs associated with how the service will be utilized may be ignored in the contract phase.Organizations may also pay a hidden price for their lack of involvement. “It can mean risks not being properly identified and mitigated and even in the buyers incurring additional costs to correct errors, let alone the inherent cost of having inadequate security in the first place,” according to the study.Finally, LP leaders may want to review the composition of their LP teams. Respondents suggested that having staff members who are former suppliers is often valuable during negotiations and for assessing suppliers’ expertise. Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox. Sign up now
M (CX + R), CYa R,R 0 1,0 -(R * 2),0a R,R 0 1,0 (R * 2),0 Same applies as the previous path. HomeWeb DesignSVG Circle Decomposition To Paths M CX, CYa R, R 0 1,0 -(R * 2), 0a R, R 0 1,0 R * 2, 0and uses the translate function to move +R on the X axis. The starting position for our textPath (since we have not specified it in any way) is determined by our first ending arc -(R * 2), given the radius that the arc itself has. M CX CYm -R, 0a R,R 0 1,0 (R * 2),0a R,R 0 1,0 -(R * 2),0 Since we are ending at (R * 2 ) in our first arc, we will obviously be starting at the opposite position. In other words, this one starts where our previous two paths ended. SVG Circle Decomposition To PathsYou are here: (dm, ra, yk, il)From our sponsors: SVG Circle Decomposition To Paths Chrome SVG Circle Decomposition To Paths SVG Circle Decomposition To Paths Bryan Rasmussen 2019-03-22T13:00:08+01:00 2019-03-22T12:35:44+00:00This article starts with a confession: I like to hand-code SVG. It’s not always the case but often enough it could seem peculiar to people who do not share my predilection. There are a good number of benefits in being able to write SVG by hand, such as optimizing SVGs in ways a tool can’t (turning a path into a simpler path or shape), or by simply understanding how libraries like D3 or Greensock work.With that said, I’d like to look more closely at circular shapes in SVG and things we can do with them when we move past a basic circle. Why circles? Well, I love circles. They’re my favorite shape.First off (hopefully you’ve seen a basic circle in SVG before), here’s a pen that shows one:See the Pen circle by Bryan Rasmussen.A lot of things can be done with a circle: it can be animated and it can have different colors applied to it. Still, there are two very nice things that you cannot have a circle do in SVG 1.1: You cannot make another graphical element move along the circle’s path (using the animateMotion element) and you cannot have shape a text along a circle’s path (this will only be allowed after SVG 2.0 is released).Turning Our Circle Into A PathThere is a little online tool that can help you create paths out of circles (you can try it out here), but we’re going to do be creating everything from scratch so we can find out what’s really going on behind the scenes.To make a circular path, we’re going to actually make two arcs, i.e. semicircles that complete the circle in one path. As you’ve probably noticed in the SVG above, the attributes CX, CY, and R respectively define where the circle is drawn along the X and Y axis, while R defines the radius of the circle. The CX and CY create the center of the circle, so the circle is drawn around that point.Replicating that circle could look like this:
Further reading:German National Football Team Uses Real-Time Analytics for a Competitive EdgeHow Sports Teams are Using Big Data to Improve Performance on the Field3 Ways Football Teams Are Using Technology To Make Players Safer Since their inception, sports and data have gone together like peas and carrots – just ask any baseball statistician, basketball strategist, or horse racing aficionado. These days, the ability to analyze massive amounts of data allows teams to fine tune their recruitment and develop true competitive advantage over their opponents.However, teams and players aren’t the only parties generating data — any large event is going to generate a tidal wave of information, and a month-long, worldwide football tournament is no exception. How can a host country like Brazil prep for the data created by 600,000 frenzied football fans?
RODRIGO JARDON JANTETELCO, MEXICO—On 19 September 2017 at 1:14 p.m., the ground lurched under Mariano Matamoros Elementary School here. The earth had ruptured just 40 kilometers away, at the epicenter of a 7.1-magnitude earthquake that killed nearly 400 people across central Mexico. Adobe buildings, common in this small town, cracked and crumbled. At the school, a second-floor landing tilted precariously above a cracked concrete column. All the students and teachers evacuated safely, and the building was repaired, but for months, young students feared returning to second-floor classrooms, says Principal Casimiro Enríquez Vergara. “Any loud sound we hear now, we think it’s an earthquake,” he says.Now, this school has become one of the first in Mexico to be equipped with a cheap sensor system that, in a future earthquake, will monitor shaking and automatically assess whether damage has occurred. The ideas behind the system, called Pulse and sold by the Mexico City–based company Grillo, are not new. Earthquake engineers have long put sensors in large, critical structures such as bridges and skyscrapers, so they can look for clues to hidden, deadly damage after a quake. The plummeting cost of sensors and the cloud computing needed to process all the data is allowing researchers in both the public and private sectors to deploy the sensors in many parts of the world. Scientists hope the systems can save lives and help prioritize repairs in the wake of deadly earthquakes.”It’s been a dream of the engineering community for a long time,” says Thomas Heaton, a civil engineer and geophysicist at the California Institute of Technology (Caltech) in Pasadena. He compares the field, known as structural health monitoring, to “taking a building’s blood pressure” and hopes for a day when all buildings in seismically risky regions are continuously monitored. 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Used in smartphones, cars, and video game controllers, the accelerometers are now sensitive enough to detect faraway tremors and subtle building vibrations. Researchers at Grillo say installing Pulse sensors on each floor of a building lets them measure a crucial indicator of structural health, a ratio called interstory drift—how much floors suddenly jerk out of alignment during a quake. “Buildings can withstand some interstory drift,” says Monica Kohler, a civil engineer and seismologist at Caltech. But beyond a certain threshold that varies by building, they become permanently damaged and can even collapse, she says. To determine damage, these systems compare a building’s interstory drift to limits determined by computer models—ideally crafted from structural drawings for that particular building.That’s not realistic for individual homes or schools in a developing country such as Mexico. Instead, Grillo uses standard blueprints for various building types. The concrete-frame, two-story elementary school here, for example, is “as typical as you’re going to get in Mexico,” says Andrés Meira, an architect and the founder and CEO of Grillo. “Unless there’s some trickiness in how they constructed it, we should have a pretty good idea of how it should move.” Grillo has declined to install Pulse in buildings that don’t follow standard designs.Sticking to standardized models helps keep costs down. Grillo and similar systems like P-Alert, made by the company San Lien Technology in Taipei and deployed in buildings in Taiwan and the Philippines, cost $1000 or less, as opposed to tens of thousands of dollars for traditional sensor networks used by seismologists at government agencies and specialized building monitoring companies.On a recent day, Meira and the Grillo team mount orange plastic boxes containing Pulse sensors on classroom walls on each floor of the school here and connect them with ethernet cables. Then, they bolt a thin cylindrical stoplight to the outside of the building. After a quake, if the green light goes on, the building is very likely safe, they say. Red or orange lights mean damage or possible damage, respectively, and no one should enter the building until engineers can perform an inspection, says Luis Rodríguez Abreu, a seismologist at Grillo.Pulse doesn’t replace those expert inspections, but should serve as a tool that experts can use to prioritize their work in the chaotic hours and days after a strong quake, he says. It can also warn people of hidden damage, which can be deadly. For example, 50 minutes after the shaking stopped in Mexico’s 2017 earthquake, a four-story office building in Mexico City collapsed—after some people had returned to work inside.”If you have sensors installed, you can quickly identify damaged and not-damaged buildings, and focus on the potentially damaged buildings,” agrees Yih-Min Wu, a seismologist at National Taiwan University in Taipei who developed P-Alert. Equally as important, the systems can let people know their homes and offices are safe.The low-cost systems “do make for a very good first pass” at determining which buildings are damaged, Kohler says. As part of Caltech’s Community Seismic Network project, however, she has gone further, partnering with the Los Angeles Unified School District in California to install sensors calibrated to customized building models in about 300 public schools. She hopes to see a day when almost every building is monitored, and structural drawings are routinely available, so scientists can tailor models to each one. Is your building safe after an earthquake? These cheap sensors could tell you This Mexico City office building didn’t collapse until 50 minutes after a 2017 quake—after people had gone back inside. This stoplight, when installed outside a building, can warn if it’s not safe to go inside. LIZZIE WADE/SCIENCE By Lizzie WadeFeb. 27, 2019 , 1:15 PM
Now create your own giving pyramid and think it through. If it feels ambitious but achievable, then it is a great place to start with a first year goal. If it seems too easy to achieve, boost the dollar amount. Too much of a stretch? Dial back.Leverage with matching fundsOne of the most powerful tools on #GivingTuesday is matching funds. Consider identifying a lead donor for your #GivingTuesday campaign who is willing to donate marketing fuel to your campaign engine, with matching funds.Even a small amount of matching fund dollars can provide significant benefit to a campaign. If you can raise as little as 5% – 10% of your total fundraising goal in matching funds, there are simple but effective ways to use this to amplify your campaign. These are a few ways to deploy the dollars effectively: · Match a % of dollar raised up to the amount of matching funds you have. So if you have $5,000 against a $50,000 goal, match $1 for every $10 raised until you reach your goal.· Match the first gifts every hour up to an hourly amount. So, if you have $10,000 in matching funds, match the first $1,000 each hour for the busiest ten hours of the day.· Match only gifts up to a certain amount. If one of your goals is number of donors, rather than just dollars, cap your matching funds at $100 or another amount that reflects your likely average gift.· Match gifts that further other objectives, like donors that set up recurring gifts. In this instance, consider doing a bonus match for a monthly donation, since these are an organization’s most engaged supporters over time. Your goal will be one of the most visible anchors of your #GivingTuesday campaign, so make it a motivator. It should be big and meaningful enough to get people excited to work hard. If it’s too attainable, it will feel like just another day at the office, and it will be hard to motivate your team.Everything you do for the next eight weeks depends on motivation and focus; set that goal today, and start planning your giving party on December 2nd! Party on!If you’re a fundraiser, you’re seeing news about #GivingTuesday everywhere.And the buzz is for good reason – #GivingTuesday is not only the launch of the giving season, but has become an international celebration of generosity. And your donors, prospects, staff and volunteers are likely to be hearing a lot about the big day – from you or someone. So, it’s time to solidify your #GivingTuesday plans.GivingTuesday, when done well, can have all the excitement and engagement of a great party, while building awareness and donations for your cause. It can also carry good feelings forward through the December giving season to boost your overall year-end fundraising efforts.What will make it a great day?Like a great party, the secrets to #GivingTuesday success combine great planning with a little magic. And like a party theme, your campaign goal is the part of the plan from which everything else stems. If you ran a #GivingTuesday campaign last year, you have a benchmark against which to think about 2014. If you’re in your first year, setting goals will be an educated best guess. Achieving your first year goal is where the (Planning + Luck) = Success equation comes in. Dollars are likely to be one of the key elements you measure, but it doesn’t need to be your only goal. These are a few goals to consider instead of, or in addition to, funds raised:· Number of donors· Number of new donors· Number of volunteers/hours (if you are including an activity)· Number of recurring donors· % Participation among key groups – like staffBuild a pyramidEven if you don’t have prior experience with #GivingTuesday, you can do some predictive planning around logical paths to your goals. Giving pyramids are a simple way to add a quantitative element to planning your dollar goal. They let you sanity check your goal by putting it on paper, rather than just guessing.How do you build a giving pyramid? Let’s take one example: Your nonprofit would like to raise $50,000 on #GivingTuesday. If you’re a small nonprofit, just eliminate zeroes from this example.Here is one illustration of how to predict a path to success with a giving pyramid:· $50,000 Goal· 8,500 donors in data file· 255 Donors if you achieve 3% participation (and you’ll definitely attract new donors too, so this should be a safe bet)So how might this set up in a giving pyramid?
Share this: ShareEmailPrint To learn more, read:,The MDG report draws from official statistics to provide up-to-date summary data on each target at global and regional levels, with country-level data available online. There is much to celebrate: maternal and child mortality rates have dropped, and fewer people are dying from HIV, malaria and tuberculosis than ever before. After two years of steady decreases in development aid, official development assistance hit a record high of $134.8 billion in 2013. However, aid has been redirected away from the poorest countries where it is needed most. This trend will need to be reversed in order to see future progress.Despite declines in maternal deaths, almost 300,000 women continue to die each year during pregnancy and childbirth, and largely from preventable causes. Access to family planning has been identified as a life-saving, cost-effective intervention, yet more than 220 million women in the developing world still have an unmet need for modern contraceptives. Adolescent girls are particularly at risk, with 117 out of every 1000 adolescent girls in sub-Saharan Africa giving birth in 2011.Given this, it is critical that girls and women are prioritized and have a voice in planning the new sustainable development goals. Women Deliver Young Leader Esther Agbarake, Co-Founder of the Youth Climate Coalition, spoke today at the High-Level segment of the Economic and Social Council (ECOSOC) of the United Nations and drove home the importance of engaging with youth.“For young people to also make successful transition to adulthood, they need access to affordable and quality adolescent-and-youth friendly health services and information,” she told the high-level participants. “It is, therefore, imperative that the issues of governance and participation, health including reproductive and sexual health and rights, peacebuilding and security as they relate to young people are reflected in the new development framework… Young people can and are providing the answers, ideas and innovations that can drive sustainable development and produce solutions to today’s greatest challenges. This requires the meaningful participation of young people in governance and decision-making processes across all levels.”Read the Press ReleaseRead the Report The MDG report draws from official statistics to provide up-to-date summary data on each target at global and regional levels, with country-level data available online. There is much to celebrate: maternal and child mortality rates have dropped, and fewer people are dying from HIV, malaria and tuberculosis than ever before. After two years of steady decreases in development aid, official development assistance hit a record high of $134.8 billion in 2013. However, aid has been redirected away from the poorest countries where it is needed most. This trend will need to be reversed in order to see future progress.Despite declines in maternal deaths, almost 300,000 women continue to die each year during pregnancy and childbirth, and largely from preventable causes. Access to family planning has been identified as a life-saving, cost-effective intervention, yet more than 220 million women in the developing world still have an unmet need for modern contraceptives. Adolescent girls are particularly at risk, with 117 out of every 1000 adolescent girls in sub-Saharan Africa giving birth in 2011.Given this, it is critical that girls and women are prioritized and have a voice in planning the new sustainable development goals. Women Deliver Young Leader Esther Agbarake, Co-Founder of the Youth Climate Coalition, spoke today at the High-Level segment of the Economic and Social Council (ECOSOC) of the United Nations and drove home the importance of engaging with youth.“For young people to also make successful transition to adulthood, they need access to affordable and quality adolescent-and-youth friendly health services and information,” she told the high-level participants. “It is, therefore, imperative that the issues of governance and participation, health including reproductive and sexual health and rights, peacebuilding and security as they relate to young people are reflected in the new development framework… Young people can and are providing the answers, ideas and innovations that can drive sustainable development and produce solutions to today’s greatest challenges. This requires the meaningful participation of young people in governance and decision-making processes across all levels.”Read the Press ReleaseRead the Report Posted on July 9, 2014August 10, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This article originally appeared on the Women Deliver blog on July 7th, 2014Since their implementation fourteen years ago, the Millennium Development Goals (MDGs) have made critical strides, yet challenges remain for girls, women and young people, says a new report released today by the United Nations. The Millennium Development Goals Report 2014 shows that while some MDG targets have been met, including the reduction of extreme poverty by half, other critical targets such as MDG 5—the reduction of maternal mortality by 75%—remain far off course. The report indicates that large-scale progress is possible, but only with sufficient funding and data to address staggering inequalities.
Congratulations on a stellar #GivingTuesday! Now that you’ve had a chance to catch your breath and high-five your team, it’s time to tie up loose ends, take stock of the day, and maximize your efforts going forward. Big opportunities for furthering your cause lie in the long-term potential of your giving day supporters.Follow these six steps to keep that momentum rolling and take donors (and your fundraising) to the next level. Give ThanksIdeally, thank you emails should go out to donors within 24 hours of their gift. If you haven’t sent a note of thanks yet, jump on it ASAP. Remember: A receipt is not a thank you, and even an automated thank you message should be followed by a more personal and thorough email or letter.Level-up tip: Download this mini-guide that’ll help you craft more meaningful, fridge-worthy thank yous. In a hurry? Check out this easy-to-follow thank you template. Dive into Donor DataAn event like #GivingTuesday often brings out donors and funds from new and possibly unexpected sources. Using your database, take a look at donor information and behavior.Do your #GivingTuesday donors look different than your normal annual fund supporters? (For example, greater donation amount, more recurring gifts, responding via social channels versus snail mail appeals.)Did your existing donors give in new ways (transitioning to online giving, creating a peer-to-peer page, offering up matching funds)?Analyzing these details will help you understand how the DNA of your donor might be changing and how giving days fit into your overall fundraising strategy to know where to focus future efforts.Level-up tip: Network for Good’s donor management system makes visualizing this data super simple for your staff and board with ready-to-go dashboards and built-in filters. Identify SuccessesDetermine which methods and promotional efforts resulted in the most support. Did a specific social channel drive the most traffic to your donation page? Or was it a series of scheduled emails throughout the day? (And if so, did certain times perform better than others?)If you had supporters and volunteers helping to raise funds, pinpoint who had the most influence and be sure to cultivate them as champions of your work.Level-up tip: A peer-to-peer fundraising platform makes it easy to see which supporters excel at rallying people around your cause. Get to Know Each OtherOdds are your new #GivingTuesday donors aren’t as familiar with your organization as other prospects. Create a welcome series to introduce your work and let these new supporters know why your community is so special. A casual in-person meet-and-greet is another great way to engage people more deeply in your mission and even inspire them to join a committee or sign up to volunteer.Level-up tip: This free eGuide is chock-full of tips and strategies for building an awesome welcome series that’ll drive donors all the way to next year’s big campaign. Foster Relationships#GivingTuesday is a great time for new and returning donors to rally around your cause. Be sure that relationship doesn’t start and end on the giving day: Follow up with ongoing communications reporting how their gift is making an impact and offering ways they can further support your work.Level-up tip: Every relationship takes care and skill to grow. Check out this on-demand webinar presentation with donor relations guru Lynne Wester for tips to help you think through your communications and stewardship plans. Repeat Your Wins Through Year-End and BeyondNow that you’ve seen what sparks your supporters into action, deploy those winning strategies through December and into next year’s fundraising efforts. For example, share key data with your team about the most effective subject lines, calls to action that got the most clicks, and social media posts that drove donations. Apply what you learned during your #GivingTuesday campaign and make the rest of the year’s fundraising efforts even better.
Donor relations is the key to unlocking fundraising success. In this week’s Masterclass Webinar, “Donor Experience: The Key to Fundraising Success,” renowned nonprofit consultant Lynne Wester, of Donor Relations Guru, dives into the factors needed to achieve meaningful, long-term relationships with your donors.Sometimes referred to as the Olivia Pope of fundraising, Lynne helps organizations when they need it the most. In our upcoming webinar, Lynne will discuss the donor experience from the eyes of a donor, things you can do to correct bad fundraising behavior, and ways to incorporate gratitude into your donor experience.Check out our Q&A with Lynne below, and then sign up for this week’s webinar. You won’t want to miss any of her wisdom. After all, we could all use a fundraising guru of our own!Fundraising Spotlight InterviewYou’ve dedicated your career to helping nonprofits become successful fundraisers. What drew you to this line of work?I learned many of my lessons on gratitude from my mother and father, but I believe so greatly in the power of gratitude and giving that, for me, it was a natural but unexpected fit!Why do you believe donor relations, and the donor experience, is the key to successful fundraising?Fundraising has a major problem facing its sustainability and it has nothing to do with the charitable tax deduction; the transfer of wealth, or the new generation of donors, the Millennials. It has everything to do with donor retention. Average donor retention rates for first-time donors hover at a dismal rate of less than 30 percent. Yet fundraisers don’t spend a great deal of time and energy on the problem and its solution. Instead, acquisition budgets rise with great abandon as they hunt for new donors to replace awful attrition rates. The answer is simple. Acquisition costs seven times as much as retention. It’s more cost effective to keep the donors an organization has than chase new ones. Donor relations provides the answer to the donor retention problem. A well-executed, strategic forward-thinking program will cure the ailment of hemorrhaging donors and accomplish even more.You’ve developed four pillars of donor relations. Can you tell us a little about them?The four pillars of donor relations serve as a guidepost for effective donor relations activities. The first two pillars of acknowledgment and stewardship are not optional, but instead foundational. Building a donor relations program that is effective, powerful and strategic relies on a group of professionals dedicated to a single mission of donor retention and sustained if not increased giving. These pillars are the baseline but are certainly not the only activities that an office can perform to enhance relationships with donors.To learn more about Lynne’s four pillars of donor relations, join us for our Masterclass Webinar, “Donor Experience: The Key to Fundraising Success.”In your experience, what do donors want most from an organization?Access, information, and experience. They want a fulfilling experience in exchange for their generosity.What advice would you give to someone who’s shy about talking to donors?Donors are people, too. And they are people with generous souls! They have amazing hearts and wonderful stories. Ask them to tell you theirs!!And one for fun…You’ve been called the Olivia Pope of fundraising. With “Scandal” coming to an end, which Gladiator do you think would be a good fundraiser?I would have to say Huck for many reasons, but I believe there is a gladiator inside all of us. We can do things large and small to make a difference when we see injustices or wrongs. It’s up to each and every one of us.Register for Network for Good’s “Donor Experience: The Key to Fundraising Success” webinar today.