Resource roundup: How behavioral economics makes you better at your job

first_imgI speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. People also often email me for a list of my writing on the topic. So I thought I’d pull together in one post all the resources I’ve created. Here’s a mini library on understanding how people really think – and adjusting our marketing, communications and fundraising strategies accordingly.Plus, as a bonus, I’m including this hour-long video from the Science of Communication speaker series run by the Communications Network and Spitfire Strategies. In this video, Harvard behavioral economist Sendhil Mullainathan provides a great overview of how his field applies to you. Speaker Series: The Science of Communication Featuring Sendhil Mullainathan from Communications Network on Vimeo.The Mini LibraryThe best place to start are the two ebooks I’ve written on the topic with Mark Rovner and Alia McKee of SeaChange Strategies:Homer Simpson for Nonprofits: The Truth about How People Think and What It Means to Your CauseLisa Simpson for Nonprofits: What Science Can Teach You About Fundraising, Marketing and Making Social ChangeI also wrote a series of blog posts reviewing the latest research on what compels generous behavior and giving. Here are the best of them:How giving makes you happyWhich makes people happier – giving or receiving?The relationship between giving and painHow pledging eases the pain of parting from our moneyThe power of social norms in givingHow do social norms, price & scrutiny affect what people give?The role of personal connections in fundraising successHow the power of one (the singularity effect) prompts givingThe effect of mood on giving – and who we choose to helpWhat happens when you try to making giving less emotionalSea monkeys and the case for tangibilityInterview with the Science of Giving authorsThe time-ask effectNeuromarketing tips for nonprofits from Roger DooleyBrain tricks to sell your causeYour gut is more generous than your brainEnjoy!last_img